The highlight at the Festival of Ideas for me was the Audi Urban Future: Project New York. This breathtaking exhibit envisioned a new city based on the award-winning concepts from the inaugural Audi Urban Future Award – hosted at the 2010 Venice Biennale. I love seeing brands involved in projects that seem outside of their scope but that promote innovation that is beneficial to global communities. Audi scored big with this exhibit, not only because of all the press, but also because of the talent and ingenuity behind each of the proposals presented. I hope to see some of these ideas come to life in my lifetime!

The 3D rendition of all proposed projects on a 50-foot model of Manhattan was simply stunning!

Below are the five winners of the contest, presented at the exhibit.

You can read more about each project and the initiative in general here.